Our Team

Bob is responsible for the implementation of the strategic business plan for Avenida. As founding partner of Avenida Partners, Bob brings over 35 years of experience in the development industry, covering multiple market cycles and a wide spectrum of locations and property types, including both for-sale and rental projects, in-fill entitlements and land development. Senior and age-targeted product lines have included multi-story podium projects, stick built center-hall designs, and clustered low density planned developments. Bob is directly involved in each step of the development process including site selection, municipal entitlement approvals, design, construction, marketing/lease-up, and financing of the projects. He chairs the Executive and Land Committees and participates in the Investment and Operations committees.

Current and past institutional and private equity capital partners have included The Carlyle Group, Istar, CalPERS, Hurst Holdings, Wells Fargo Capital Markets, Strand Capital, Lennar Corp., and Canyon Capital Advisors.

Bob is a graduate of the University of Southern California. Since 2003, he has served on the Board of Huntington Medical Research Institutes, a collective of 9 bio-medical laboratories conducting early stage research and investigation of causes and cures for some of today’s most troubling medical challenges. He has also been past committee chairman of Foothill Family Services, which provides counseling, shelter, and representation to victims and at-risk families of abuse and domestic violence.

RMay@AvenidaPartners.com | P: 949-298-4540 | C: 626-533-9842

Pete brings over 25 years of development industry experience to Avenida’s management team. As CFO, Pete provides management and oversight of finance, accounting, property leasing and operations, risk management, and corporate governance. His expertise includes financial and operational modeling, forecasting, and P&L reporting, as well as oversight of the day-to-day operations. Pete brings a highly valued and unique perspective to the disciplines of finance and cost controls based on his earlier career experiences as a full-scope project manager responsible for both entitlements and construction management. Pete is a key member of the Executive Committee and a member of the Executive, Land, Investment, and Operations committees. A former tri-athlete and avid world-traveler, Pete brings his high level of enthusiasm and dedication to all aspects of his important role as CFO.

Pete is a graduate of the University of Southern California with an MBA from University of California, Irvine. He has also been a guest lecturer in real estate finance at Chapman University.

PBelcher@AvenidaPartners.com | P: 949-357-1430

Steve has over thirty-five years of diverse real estate experience, including capital markets, enterprise improvement consulting, and residential development. Steve joined Avenida in 2015, bringing valuable experience as a chief operating officer and managing principal in the multifamily industry, as well as the institutional real estate private equity sector. Steve’s areas of responsibility at Avenida include equity and debt capital relationships, sourcing, and structuring, as well as strategic business planning, project underwriting, and organizational development. He also serves on Avenida Partners’ Executive, Land, Investment, and Operations Committees.

Steve has been a partner at Kenneth Leventhal & Company, Ernst & Young LLP, & Moss Adams Capital LLC. In addition, he founded Duffy Realty Advisors, Inc., a consulting firm providing specialized counsel in real estate strategy and capital markets for long term clients. He has spoken on these topics in a variety of industry forums over his career.

Steve is a full member of the Urban Land Institute and the National Multifamily Housing Council, also serving as a member of the Board of Trustees of Cardinal Spellman High School in New York. He has a B.S. in Economics as well as an MBA from Fordham University.

SDuffy@AvenidaPartners.com | P: 949-386-1670 | C: 949-466-2990

As Senior Vice President of Sales and Marketing, Robin brings over 25 years of innovation and proven leadership in sales, marketing/branding, and customer experience management in all aspects of real estate and development, including senior housing, resort and multifamily for sale and rental properties, and single family homes and planned communities. Robin’s management responsibility is both broad and deep, encompassing all aspects of interaction with Avenida’s customers, from initial land due diligence and market research to product design, positioning, creating and directing the execution of community sales and marketing strategies, and leading our resident-focused property management operation. Robin joined Avenida Partners in August 2017 and serves as a key member of the Avenida Partners senior leadership team, championing and defining our brand and the people, systems, and processes that contribute to our ongoing success. She serves on Avenida’s Operations, Land, and Investment committees.

Robin holds a Master’s degree in Clinical/Community Psychology from Cal State Northridge University and an Honors B.A. from York University in Toronto, Canada. She is an active Board member for the Council on SAGE of BIASC and a member of the International Council on Active Aging, and she is a licensed RCFE Administrator and a licensed DRE Sales Agent. Robin has shared her expertise as a speaker, webinar host, and white paper contributor for ICAA, CALA, UAA, SAGE, and others throughout her career.

RCraig@AvenidaPartners.com | P: 949-438-3621 | C: 949-202-8441

James is based in the Newport Beach office and provides general management support to project managers executing the company’s development activities, as well as being a co-leader of the land acquisition team with Bob May. James oversees the team’s sourcing and feasibility analysis of site acquisitions in both new and existing markets. James has 15 years of experience in the real estate industry, covering multifamily, for-sale, and land development. In his previous role with The Resmark Companies, James served as a senior project manager, as well as the owner’s representative on multiple wholly-owned investments, where he was responsible for all development and operational related functions from inception through disposition. James was one of three key members to successfully form and launch Resmark’s multifamily development platform in 2011. James’ responsibilities included investment feasibility; underwriting; joint-venture structuring; and asset management overseeing pre-development, construction, lease-up, and eventual asset disposition throughout the company’s approximately 5,000 unit portfolio across the western United States.

Previously, James held positions with The Resmark Companies, SunCal Companies (a major developer of large-scale master planned communities), and Wells Fargo Bank. He earned a Bachelor of Arts degree in Economics from the University of California, Santa Barbara.

JDuffy@AvenidaPartners.com | P: 949-386-7188 | C: 949-500-8375

Karen Peel has over 20 years of professional experience in design, operations, and marketing of upscale senior living projects. She provides asset management as she oversees the operations and quality assurance of each active adult property. She also works closely with professionals in the communities in which we operate to create meaningful, supportive relationships that build a sense of community between our residents and their families, our associates, and the local neighborhood.

Karen’s focus is to ensure high standards of service with a commitment to providing quality living for today’s active adults, while delivering optimal financial results for ownership and investors. Karen is goal oriented and believes in fostering a positive, professional environment conducive to superior resident relations and employee morale. She also interfaces with interior design professionals and other key vendors to ensure the look and feel of each Avenida community is unique to its location and market.

KPeel@AvenidaPartners.com | C: 972-679-4499

Tim brings an architect’s aesthetic and an engineer’s precision to Avenida projects. As leader of the development program with bottom line responsibility, his duties include constructability analysis, design and planning on prospective acquisitions, and cover projects in the development pipeline from concept through completion. He is responsible for development scheduling, construction management, and cost control.

Tim provides highly valued development experience with all multifamily product types. With his deep background in construction and architecture, Tim excels at managing the design team members and the general contractor relationships. Project Managers report directly to Tim from designated regions or projects. Previously, Tim was a long-tenured developer for nationally respected Crescent Resources, LLC (Crescent) as Vice President of Multifamily and Student Housing. His responsibilities included both large urban multifamily developments, garden-style communities, and campus communities.

Tim is a private pilot and a graduate of Jacksonville State University in Engineering and Hampton University for Architecture.

TDison@AvenidaPartners.com

Rob serves as project manager for selected developments and support of Avenida’s land acquisition. As a Project Manager, Rob’s responsibilities encompass the entire development process from concept to construction completion. He is involved in consultant selection, strategic entitlement coordination and management, and contractor selection. He is responsible for completion of due diligence efforts, cash flow, budgets, and project schedules. Rob’s involvement includes identifying and sourcing acquisition opportunities, as well as brokering network relationships. Rob conducts first stage competitive market surveys and penetration analyses, as well as core project financial analyses and development feasibility tests. Rob directly manages and tracks contract performance dates and coordinates feasibility review.

Rob is a graduate of the University of Arizona and he is a member of Urban Land Institute.

RMuirhead@AvenidaPartners.com | P: 949-357-1431 | C: 714-401-3107

Randy manages brand marketing and marketing systems and processes for Avenida’s portfolio of communities. He works closely with senior leaders and community teams to develop effective sales and marketing strategies, and with creative agencies to produce engaging collateral. Among his responsibilities, Randy directly manages all aspects of the Avenida website, implements email marketing communications, manages Avenida’s CRM administration, and educates new community team members on the Avenida marketing processes. Randy’s expertise in developing and implementing concurrent marketing and sales plans was honed while working with key sales accounts at a luxury travel company and with a large portfolio of communities at a senior living company.

Randy’s educational background focused on human behavior and consumer psychology. He holds a Bachelor of Arts in Social Ecology from UC Irvine and a Master of Science in Applied Psychology from USC.

RWarlick@AvenidaPartners.com | P: 949-945-0887

Alicia is the Marketing Coordinator at Avenida Partners. She works closely with the community teams and upper level management to develop content and implement social media marketing strategies across the organization. In addition, she helps to aid the effort in vendor management and collateral reproduction, email marketing, consumer analytics and reporting, and website updates. Prior to her role at Avenida, Alicia was involved in PR and social media marketing for a boutique marketing firm in Long Beach, CA.

Alicia earned a BA in Business Administration with a concentration in Marketing at Cal State University of Fullerton.

AArzola@AvenidaPartners.com | P: 949-662-6605

As Development Associate, Matt serves as Project Manager and Land Acquisition Associate in the Midwest, Western, and Mountain Regions. He works on all aspects of the development process, including new market investigation, micro market analysis, development financial analysis and feasibility, due diligence for land acquisition, as well as budget management and project scheduling. Matt is also involved during the entitlement phase with organization of presentations to neighborhood groups and municipalities. Matt serves as the primary conduit for the creation of investment summary documents.

Matt earned his Bachelor of Science in the interdisciplinary fields of Political Science and Economics, while minoring in Entrepreneurship, from Loyola University Maryland in 2014.

MMay@AvenidaPartners.com | P: 949-386-7302 | C: 626-372-7586

As an Associate, Matt works closely with the company’s senior executives, supporting the efforts to locate viable sites for future development. He focuses on underwriting and feasibility, market analysis, investment summary creation, and ad hoc financial analysis. Prior to his role with Avenida, Matt was an Analyst for a boutique hotel owner/operator in Orange County where he was involved in over $950 million in transactions, including acquisitions, dispositions, refinances, and equity recapitalizations.

Matt earned a Bachelor of Science in Economics from the Smeal College of Business at The Pennsylvania State University.

MLorimer@AvenidaPartners.com | P: 949-438-2551

With over 30 years of real estate development and construction accounting experience, Cheri oversees financial accounting, accounts payable, cash disbursements, and payroll. Cheri has worked for a variety of real estate development companies and construction contractors, bringing a seasoned understanding of job-cost reports, insurance requirements, lien law compliance and audit.

CMoshier@AvenidaPartners.com | P: 949-355-7484