Our Team

Bob is responsible for the implementation of the strategic business plan for Avenida. As founding partner of Avenida Partners, Bob brings over 35 years of experience in the development industry, covering multiple market cycles and a wide spectrum of locations and property types, including both for-sale and rental projects, in-fill entitlements and land development. Senior and age-targeted product lines have included multi-story podium projects, stick built center-hall designs, and clustered low density planned developments. Bob is directly involved in each step of the development process including site selection, municipal entitlement approvals, design, construction, marketing/lease-up, and financing of the projects. He chairs the Executive and Land Committees and participates in the Investment and Operations committees.

Current and past institutional and private equity capital partners have included The Carlyle Group, Istar, CalPERS, Hurst Holdings, Wells Fargo Capital Markets, Strand Capital, Lennar Corp., and Canyon Capital Advisors.

Bob is a graduate of the University of Southern California. Since 2003, he has served on the Board of Huntington Medical Research Institutes, a collective of 9 bio-medical laboratories conducting early stage research and investigation of causes and cures for some of today’s most troubling medical challenges. He has also been past committee chairman of Foothill Family Services, which provides counseling, shelter, and representation to victims and at-risk families of abuse and domestic violence.

RMay@AvenidaPartners.com | P: 949-298-4540 | C: 626-533-9842

Pete brings over 25 years of development industry experience to Avenida’s management team. As CFO, Pete provides management and oversight of finance, accounting, property leasing and operations, risk management, and corporate governance. His expertise includes financial and operational modeling, forecasting, and P&L reporting, as well as oversight of the day-to-day operations. Pete brings a highly valued and unique perspective to the disciplines of finance and cost controls based on his earlier career experiences as a full-scope project manager responsible for both entitlements and construction management. Pete is a key member of the Executive Committee and a member of the Executive, Land, Investment, and Operations committees. A former tri-athlete and avid world-traveler, Pete brings his high level of enthusiasm and dedication to all aspects of his important role as CFO.

Pete is a graduate of the University of Southern California and holds an MBA from the University of California, Irvine. He has also been a guest lecturer in real estate finance at Chapman University.

PBelcher@AvenidaPartners.com | P: 949-357-1430

Steve has over thirty-five years of diverse real estate experience, including capital markets, enterprise improvement consulting, and residential development. Steve joined Avenida in 2015, bringing valuable experience as a chief operating officer and managing principal in the multifamily industry, as well as the institutional real estate private equity sector. Steve’s areas of responsibility at Avenida include equity and debt capital relationships, sourcing, and structuring, as well as strategic business planning, project underwriting, and organizational development. He also serves on Avenida Partners’ Executive, Land, Investment, and Operations Committees.

Steve has been a partner at Kenneth Leventhal & Company, Ernst & Young LLP, and Moss Adams Capital LLC, as well as an Executive Officer of the Western National Group. He has advised leading private and public real estate operating companies on strategy, capital markets, and operating performance over his career.

Steve is a member of the National Multifamily Housing Council and he serves as a member of the Board of Trustees of Cardinal Spellman High School in New York. He has a B.S. in Economics as well as an MBA from Fordham University.

SDuffy@AvenidaPartners.com | P: 949-386-1670 | C: 949-466-2990

John brings a highly successful track record in land acquisition and deep development industry experience to Avenida Partners. In addition to land acquisition, John’s prior roles have included entitlements, forward planning, and land development, giving him a keen understanding of the critical early phases of development. He has held leadership roles in both private and public companies, including Lennar/Rialto Capital, Shopoff Development, William Lyon Homes, Beazer Homes, and Van Daele Development.

A graduate of USC’s Marshall School of Business and Pepperdine University School of Law, John holds a J.D. and an M.B.A., and he is a licensed attorney who has also served as a registered in-house counsel.

JGraham@AvenidaPartners.com | P: 949-386-7188

Michael brings over 20 years of experience in real estate construction, development, and consulting. He has built a successful residential and commercial real estate career, leading organizations, people, and projects. Recently, multifamily senior housing has become his driving concern. During his career, Michael’s experience in multifamily housing has included garden, wrap, mid-rise, and high-rise—from affordable to luxury and infill to master-planned. Michael began his real estate career working exclusively within designated revitalization zones and partnering with H.U.D. and City redevelopment agencies. He has been successful across multiple platforms and industries—working with large national builders and real estate investment firms, and also operating his own company—driving the implementation of sustainable operating policies and practices while leading high aspiration organizations, regional banks, and office REIT's toward increased financial performance, enhanced employee attraction and retention, and improved brand reputation.

Michael holds a Master of Business Administration from the Peter F. Drucker Graduate School of Management, as well as a Bachelor of Arts from the University of California at Irvine. He is both a licensed General Contractor and Real Estate Broker, and he holds a LEED AP O&M Certification. 

MMurphy@AvenidaPartners.com | P: 949-662-6604 | C: 949-892-0864

Karen Peel has over 20 years of professional experience in design, operations, and marketing of upscale senior living projects. Her unique expertise in design, development and operations of state of the art senior living communities makes her a key leader on our Avenida Product Development team. Karen’s focus is to ensure community design and operations are implemented with high standards of excellence and to exceed customer expectations in each market we serve.

Karen directs the work of interior and exterior design consultants. With her combined expertise, she leads the building launch from inception through opening to ensure the efficient and effective implementation of Avenida operational systems and processes. She works closely with the entire team to ensure timely and high quality completion of our new communities.

KPeel@AvenidaPartners.com | C: 972-679-4499

Dana serves as Avenida's Vice President of Operations, a key position on our senior leadership team. Dana is responsible for Avenida property operations and asset management. She brings over 15 years of multifamily REIT and third party management experience. Her expertise includes pre-leasing, lease-up, and renovation, and repositioning properties of diverse product type and quality. With a proven track record of exceeding performance expectations, Dana is responsible for the strategic direction of property operations, systems, procedures, and personnel. She also serves as the primary Avenida representative for partner and investor reporting.

Dana joined Avenida Partners in June 2019 and holds a Bachelor of Arts Degree in Economics from The Ohio State University. She has obtained the California Certified Residential Manager (CCRM®) designation and is pursuing her Certified Apartment Portfolio Supervisor (CAPS®) certification.

DSohovich@AvenidaPartners.com | P: 949-438-2550

Jim brings a deep leadership and first-person experience in senior living sales to Avenida. Having served as a sales manager responsible for multiple CCRCs and monthly RCFE communities for industry leaders such as Erickson Communities, Kisco, and Human Good, Jim excels in managing lease-up sales and he has cured several challenges with creative, innovative, and practical solutions. He has served in a variety of markets across the country, including the Mid-Atlantic region, the Pacific Northwest, and California.

Jim holds two bachelors degrees from the University of Washington and Northwest University. For 8 years, he taught and coached in high school further proving his passion for coaching and mentoring sales teams to achieve improved conversion and closing ratios. In his free time, he enjoys fitness, kayaking, hiking, paddle boarding, and of course spending time at the beach with his dogs.

JMcDonald@AvenidaPartners.com | P: 443-413-9340

Alice leverages a history of numerous executive positions in marketing, strategic planning and business development primarily in the AEC industry. In a previous position, she worked directly with builders, architects and engineers in the development of single and multifamily communities. Her diversity of experience and successes across management of systems, processes, projects and programs go far beyond marketing, messaging and branding to deliver business agility, clarity and bottom-line growth. Alice possess a passion and strong background in developing people, establishing processes and enhancing services in high growth environments with top performing marketing teams. Alice holds an MBA from The Paul Merage School of Business at University of California, Irvine (UCI), and an undergraduate degree in English from UCI. She is also a Six Sigma Green Belt. Outside of work, Alice loves traveling, reading and going for long walks in nature.

ATutunjian@AvenidaPartners.com | P: 949-438-3621

Tim brings an architect’s aesthetic and an engineer’s precision to Avenida projects. As leader of the development program with bottom line responsibility, his duties include constructability analysis, design and planning on prospective acquisitions, and cover projects in the development pipeline from concept through completion. He is responsible for development scheduling, construction management, and cost control.

Tim provides highly valued development experience with all multifamily product types. With his deep background in construction and architecture, Tim excels at managing the design team members and the general contractor relationships. Project Managers report directly to Tim from designated regions or projects. Previously, Tim was a long-tenured developer for nationally respected Crescent Resources, LLC (Crescent) as Vice President of Multifamily and Student Housing. His responsibilities included both large urban multifamily developments, garden-style communities, and campus communities.

Tim is a private pilot and a graduate of Jacksonville State University in Engineering and Hampton University for Architecture.

TDison@AvenidaPartners.com

Andrew is responsible for the continual evaluation and refinement of Avenida’s architectural design standards. He also manages consultant relationships and oversees project management strategies. His background as a licensed architect includes large-scale residential, commercial and mixed-use projects. As a key member of the leadership group, Andrew lends his expertise to the entire project life cycle from land acquisition through to project close out. Prior to Avenida Partners, Andrew held positions at the architecture firms, Robert A.M. Stern and Pelli Clarke Pelli in New York City. He holds a Master of Architecture from Columbia University’s Graduate School of Architecture, Planning and Preservation, as well as a Bachelor of Arts from the University of Toronto. He is currently licensed to practice architecture in six states, is NCARB certified, and a member of the American Institute of Architects.

ATeng@AvenidaPartners.com | P: 949-662-6605 | C: 646-660-4731

Randy manages brand marketing and marketing systems and processes for Avenida’s portfolio of communities. He works closely with senior leaders and community teams to develop effective sales and marketing strategies, and with creative agencies to produce engaging collateral. Among his responsibilities, Randy directly manages all aspects of the Avenida website, implements email marketing communications, manages Avenida’s CRM administration, and educates new community team members on the Avenida marketing processes. Randy’s expertise in developing and implementing concurrent marketing and sales plans was honed while working with key sales accounts at a luxury travel company and with a large portfolio of communities at a senior living company.

Randy’s educational background focused on human behavior and consumer psychology. He holds a Bachelor of Arts in Social Ecology from UC Irvine and a Master of Science in Applied Psychology from USC.

RWarlick@AvenidaPartners.com | P: 949-945-0887

As Project Manager, Matt is intimately involved in all phases of the development process from inception through disposition, including entitlement, design, pre-construction, construction, and lease-up. His responsibilities include the coordination between the respective project consultants and the corresponding internal individuals responsible for each discipline. His daily duties include new market investigation, micro and macro-market analysis, financial feasibility and analysis, land and constructability analysis, due diligence for new opportunities, budget creation and management, as well as overall project scheduling and management. Matt also serves as the primary resource for all project-specific items to both equity and debt partners.

Matt earned his interdisciplinary Bachelor of Science degree in Political Science and Economics, while minoring in Entrepreneurship, from Loyola University Maryland in 2014.

MMay@AvenidaPartners.com | P: 949-386-7302 | C: 626-372-7586

Rob serves as project manager for selected developments and support of Avenida’s land acquisition. As a Project Manager, Rob’s responsibilities encompass the entire development process from concept to construction completion. He is involved in consultant selection, strategic entitlement coordination and management, and contractor selection. He is responsible for completion of due diligence efforts, cash flow, budgets, and project schedules. Rob’s involvement includes identifying and sourcing acquisition opportunities, as well as brokering network relationships. Rob conducts first stage competitive market surveys and penetration analyses, as well as core project financial analyses and development feasibility tests. Rob directly manages and tracks contract performance dates and coordinates feasibility review.

Rob is a graduate of the University of Arizona and he is a member of Urban Land Institute.

RMuirhead@AvenidaPartners.com | P: 949-357-1431 | C: 714-401-3107

As a Land Acquisition Associate, Mike Markovsky aims to locate and close upon land for future Avenida developments. Mike performs initial feasibility of land sites including demographic analysis, financial underwriting, market studies and competitive market analysis to create a compelling deal that will bring value to our prospective residents and investing partners. Prior to working for Avenida Partners, he spent a year as a Project Manager for a tech company in Washington, DC. Mike has always been interested in how cloud-based systems can streamline workflows while improving internal processes and he actively seeks opportunities to bring his tech experience into the real estate development arena. He also spent a year as a Project Manager/Estimator for a contracting company that was responsible for designing below and above grade waterproofing systems for luxury, custom builds in Beverly Hills, CA. Mike earned a Bachelor of Science in Economics from the United State Naval Academy and he is currently pursuing a Master’s in Business Administration from the Pepperdine Graziadio Business School. Mike strives to embody the following daily: Get better every day, get comfortable being uncomfortable, accept the blame and spread the credit.

MMarkovsky@AvenidaPartners.com | P: 949-438-2551

Alicia is the Digital Marketing Specialist at Avenida Partners. She works closely with the community teams and upper level management to develop content and implement social media marketing strategies across the organization. In addition, she helps to aid the effort in vendor management and collateral reproduction, email marketing, consumer analytics and reporting, and website updates. Prior to her role at Avenida, Alicia was involved in PR and social media marketing for a boutique marketing firm in Long Beach, CA.

Alicia earned a BA in Business Administration with a concentration in Marketing at Cal State University of Fullerton.

AArzola@AvenidaPartners.com | P: 949-662-6605

With over 30 years of real estate development and construction accounting experience, Cheri oversees financial accounting, accounts payable, cash disbursements, and payroll. Cheri has worked for a variety of real estate development companies and construction contractors, bringing a seasoned understanding of job-cost reports, insurance requirements, lien law compliance and audit.

CMoshier@AvenidaPartners.com | P: 949-355-7484

As Senior Accountant, Courtney works closely with Avenida Partners' Chief Financial Officer and Accounting Manager. She has extensive knowledge in real estate accounting from her experiences working with the Irvine Company in Orange County, California, and VEREIT in Austin, Texas. Courtney has a Bachelor of Science in Business Administration with a minor in Psychology from the University of Southern California.

CKeith@AvenidaPartners.com | P: 949-662-6606